It is very difficult to explain the feeling that causes a smell with words or adjectives. However, the stimulus that can cause us is something indescribable.
There is a scientific connection between smell, memory and behaviour. Certain smells take you back to your childhood, to a walk on the beach or maybe that special person.
Something similar happens with music. Who has not listen the same song 3 times trying to revive a moment?
However, there are fragrances that transmit us other types of feelings: positivity, freedom, passion, calm….
This season, Vical has wanted to be inspired by the 4 elements of nature: air, water, fire and earth.
The lovers of freedom, the Dreamers … all can be identified with one of our fragrances.
“We can forget a face, a voice, but not a smell”